Proven Impact of Aerial Visuals on Listings

What the data shows

Recent market-data reports and real-estate marketing analyses show a clear correlation between high-quality imagery — including aerial/drone photos — and improved listing performance. According to one report, listings with professional photography receive about 61% more views online compared to those with amateur photos, and when aerial photos are included, online visibility and engagement increase further.

Moreover, properties marketed with drone or professional photography tend to sell significantly faster. For example, a trusted report states that listings using aerial visuals can sell up to 68% faster than standard-photo listings. Homes photographed professionally (with high-quality images, which often include aerials) have also been shown to close deals in roughly 31 days on average vs. about 45+ days for lower-quality photos.

Finally, buyer behavior studies reinforce how critical photos are in online real-estate searches: around 78% of buyers say they will walk away from a listing with poor photos, and many form their initial opinion within the first 60 seconds of viewing a listing’s media. These findings suggest that aerial imagery isn’t just “nice to have,” but can materially affect whether a listing gets viewed, visited, and ultimately sold — making it a powerful tool for agents, sellers, and property marketers alike.